About SMP™




The Pivotal Seniors Mortgage Professional™ (SMP™) was born from the need professionals have to understand how and why seniors are different from other generations. The SMP™ program came from decades of experience of the authors in teaching professionals to work with seniors, as well as studying the psychology and drivers of seniors. Face it, if you have seniors in your life, family or not, you KNOW they are different.

In 2007, the Pivotal ASA™ program was created, to teach REALTORS® the nuances of providing exceptional service to seniors and their families. Over the years, the program was attended by professionals from other fields, including mortgages, lawyers, accountants, financial planners, and various positions in retirement residences. We are now in the process of creating new programming aimed specifically at each profession that directly interacts with seniors, to ensure that seniors, today and into the future, are able to choose professionals who truly ‘get’ the differences. These programs serve to not only provide the clients with better trained professionals; they also serve to provide the professionals with like-trained other professionals to refer their clients to. A win-win-win situation.

WHY become an SMP?

  1. Make More Money
    Graduates from the ASA™ core education curriculum report that when they put the tools to work they make more money from the people in their current database. It will be the same for SMP™ graduates.
  2. Say Goodbye to Family Hassles
    Our members tell us that when they present the extra value their training in the seniors market provides, family concerns are not a deciding factor.
  3. New Target Markets – Who They Are & How to Reach Them.
    Target market to two target markets that are not thought of by mortgage professionals who have not taken the training the SMP™ program provides. We know these target markets are not thought of because they tell us mortgage professionals do not contact them, and they want them to!
  4. CANADIAN Business Building Tools
    Members of Pivotal Seniors Mortgage Professionals™ have access to business building tools, including free reports, presentations, letters, articles, postcards and more.
  5. Free CANADIAN Training Webinars
    Learn from leading experts in the area of seniors real estate  & financing needs, business branding, growing your business through social media, interviews with CANADIAN mortgage professionals who are making their SMP™ work for them.
  6. Connect to Top Producing REALTORS®
    Through newsletter, bulletins and special programs you will be connected to the increasing membership of both ASA’s™ and SMP’s™. On average our members have about 15 years experience, which means that they are established professionals with a broad sphere of influence and contacts.
  7. Member Benefits
    From seminars to discounts at retailers, we offer our members special rates. Our members can attend some sessions for free or minimal cost.
  8. Did We Mention the SMP™ is 100% CANADIAN?